Product Launch Rebel

Hear Tim Porth, Co-Founder of Octane Fitness, describe his successes, joys and frustrations in building one of the most respected fitness equipment companies in the world. Learn how, in 2001, he left his previous job and overcame startup issues from investors and manufacturing partners to get a foothold in the ever-changing category of fitness equipment. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Episode Outline: 0:45 – Introduction to Tim Porth, Co-Founder of Octane Fitness, the fitness elliptical manufacturing company. 2:41 – Start of the “Give Me the Basics” Podcast Segment 3:17 – Tim describes the original business opportunity and why he and his partner, Dennis Lee, started Octane Fitness.  He talks about his and Dennis’ previous experience in the industry as a key benefit to their original success. 4:30 – Tim talks about the types of customers that Octane Fitness sells to, and its distribution strategy, which includes selling