Product Launch Rebel
Ep. 016: How We Launched a Line of DIY Project Kits
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:41:15
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Sinopsis
Hear how Josh Porter and his MakersKit co-founders went from zero sales to over 300,000 units sold in less than three years. Listen as he describes their unique evolution to becoming a product-based company selling to over 4000 retailer doors and in every state in the U.S. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Episode Outline: 0:45 – Introduction to Josh Porter, Co-Founder and CEO of MakersKit. MakersKit is a producer of do-it-yourself project kits sold in specialty retailer stores in the U.S., Canada and Europe. 2:53 – Start of the “Give Me the Basics” Podcast Segment 3:02 – Josh describes MakersKit and what makes it unique. He talks about the scope of products offered and the retailers that sell MakersKit. 5:45 – Josh talks about what drives the need for do-it-yourself products. 7:09 – Josh describes his team, Mike Stone, Chief Creative Officer, and Alex Froelich, Chief Product Officer. 9:40 – Josh talks about the number