Product Launch Rebel

Listen how Lisa Lavin explains her launch of PetChatz, the revolutionary pet technology product. Hear how she wisely began with solid “voice-of-the-consumer” research to work out many issues before the launch. Discover how she raised capital, found a manufacturer, and shifted from a traditional brick-and-mortar retail selling strategy to a more successful e-commerce, direct-to-consumer distribution model. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:47 – Introduction to Lisa Lavin – Founder and CEO of Anser Innovation, and developer of PetChatz. 2:38 – The “Give Me The Basics” Podcast Segment 2:44 – In her own words, Lisa describes what makes her product so unique to her customers. 5:11 – Lisa talks about how the PetChatz idea was founded, via a serendipitous lunch with her friend, Mark Kroll, who was a top medical device inventor. She explains that she “came from a long line of entrepreneurs.” 9:0