Product Launch Rebel

Listen as William Brown describes how he was inspired to improve the nutrition of cancer patients. Hear about his challenges of raising capital, marketing with small budgets, and convincing a manufacturer to produce his new product idea. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:48 – Introduction to Will Brown, CEO and Co-Founder of Trovita Health Science. 2:53 – William describes his company’s mission and products, and how he intends to change the paradigm of clinical nutrition. 4:20 – Our guest describes the size of his company, and his distribution channels 6:20 – William describes how his assumptions changed about his product, and how the product’s selling proposition evolved and became a hallmark for marketing. 7:54 – William talks about how he and his founders came up with the business idea and where the inspiration came from. 10:13 – The “Tell Me How” Segment of the Podcast 10:30 – Our guest addresse