Product Launch Rebel

Hear Joe Heron explain the keys to success in launching three beverage companies and selling two to PepsiAmericas and MillerCoors. Listen how Joe Heron thoughtfully identified beverage-growth opportunities and then – through careful execution – set up successful distributor and retailer partnerships. Listen as he describes how entrepreneurship provides the unique opportunity to understand what makes America a great place to live, work and “be the best you can ever be. “ http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:41 – An introduction to Joe Heron, CEO of Copper and Kings American Brandy Company, and Founder of Crispin Cider Company and Ardea Beverage Company. 1:53 – An overview of Joe’s career history and how his skills and know-how led him to launching his first company, Ardea Beverage Company. 3:38 – What Joe does best as an entrepreneur. 4:19 – How growing up in South Africa prepared him for entrepreneurshi