Product Launch Rebel

Learn about the exciting entrepreneurial journey of bike-company co-founder, Ben Morrison, of Handsome Cycles. Hear Ben describe how he and his co-founder discovered their business idea, raised money, found a manufacturer, chose a pricing strategy and set up retailer partnerships. Listen as he describes his struggles with self doubt, uncertainty, and dealing with a capital-intensive manufacturing-based business. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:41 – Introduction to Ben Morrison, co-founder of Handsome Cycles 2:29 – “Give Me the Basics” Podcast Segment: hear Ben describe his bicycle product collection, the scope of products and what makes the brand so unique. 6:03 – Did Ben’s initial assumptions about the bicycle’s uniqueness prove correct, after getting customer and retailer feedback? Hear Ben explain his answer. 10:02 – “Tell Me How” Podcast Segment: listen to Ben talk about how his company raised