Product Launch Rebel

Learn about the thrilling startup journey of beverage-company founder, Bob Safford. Hear Bob describe how he got serious about his business idea, how he found investors, how he deals with startup challenges, and what he has learned most about himself. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Outline: 0:42 – Introduction to Bob Safford, the founder of Boundary Waters Brands (producer of the Joia All Natural Soda brand of sodas) 1:32 – Bob describes whether he’s a “creator at heart” and reflects on whether launching Joia was his destiny. 2:29 – Bob explains how he discovered the Joia beverage idea. No longer a drinker of alcohol, he was frustrated by not finding interesting non-alcoholic beverages to drink. He would often concoct his own beverages at home. The moment of inspiration came when he was out with friends one night. 4:25 – Bob shares what made him go one step further and get serious about his business idea. He d