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David Blyth: The key to building a challenger brand

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Highlights from the conversation:Just like brands and companies, people need to have the right mindset about what could be rather than a preservation mindset or a victim mindsetTo think less about resources and more about being resourceful is the kind of change we need to make in our heads.What does the world need right now? it needs more fresh, entrepreneurial thinkers who are willing to turn things upside down and change the status quoThe people in a company are more brand builders than anything else you doRather carve out deeper, more meaningful relationships with people who truly get youGive guardrails but fewer rules to people, and more liberation to make their own decisionsMore about DavidDavid is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He founded DeltaVictorBravo in September 2018 and also represents eatbigfish across Africa Middle East.David’s prior experience is as CEO of Yellowwood,