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Highlights from the conversation:A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refreshWe want to give up and coming businesses a fighting chanceNo one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one caredBrand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack thatA lot of organisations can't see the obvious right in front of them. And creatives, especially at an agency, have the gift of being an outsider. We can bring a fresh, unique perspectiveWhen clients rebrand, they often forget the context out of which they came [...] When you're tone-deaf to where you've come from, it can be quite dangerous from a relationship perspective More about Blake Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing compani