V.u.x. World

Tom Hewitson, Founder and CEO, Labworks.io, joins us to share how he built a business on Alexa and Google Assistant, how he finds, keeps hold and monetises users, design best practice and advice for those looking to do the same.In 2017 and 2018, when Amazon Alexa began rolling our in-skill purchasing (ISP), many thought that there'd be a gold rush on the Alexa platform. Business will be built, money will be made and all will be well. It happened with the App Store on mobile, after all.There was two problem that most developers were facing: how do you create something that's good enough to keep users coming back for more, and then how do you create an offer for those users that's worth paying for?Those challenges turned out to be pretty difficult to overcome and, to date, only three companies have managed to reach the levels of success many were aiming for in the Alexa space: Matchbox, with their suite of quizzes and kids games, Invoked apps with it's load of sleep and ambient sounds and, o