Profitable Hospitality Podcast
091: How to Protect your Recipes, Menus and Intellectual Property
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:47:32
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Sinopsis
Ever worried that someone is copying your ideas without permission? Recipes, menus, designs – even your name. When people see that you’re successful, it won’t take long for them to borrow your ‘intellectual property’ – a quick Google search usually gives them most of what they’re after! In this interview Ken Burgin talks with Geoff Moller, a business consultant and expert on intellectual property. We discuss trademarks, business names and logos, customer lists, ‘trade secrets’, photographs and of course menus and recipes. There’s a lot of protection you can take advantage of if you take the right steps – and first you need to understand the terms and concepts.