Profitable Hospitality Podcast

Everyone wants their business to show up at the top of page 1 of a Google search – some do and a lot don’t. No-one knows the exact formula Google uses to work out the position, but there are a lot of steps you can take to improve your ranking. If you serve steak or pizza, where are you on the Google search if you do a search for those words, combined with your location? You also need to show up prominently if the seach is done on a mobile phone, and that requires some different tactics.  In this interview, technology and web expert Scott Thomas of AboutTheInn.com shares his insights and experience from working with a wide range of local hospitality businesses. In preparing for the interview, we both searched for businesses that had claimed their Google+ Local listing – it was a shock to have so much difficulty finding any! We discussed one good example, Le Kiosk Restaurant in Sydney, Australia, and let’s hope a lot more businesses take advantage of this service after listening to the interview. Make sure to u