On The Record...online Podcast

Auto Industry Bailout PR at GM

Informações:

Sinopsis

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense… The post Auto Industry Bailout PR at GM appeared first on Eric Schwartzman.