On The Record...online Podcast

Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career.… The post Los Angeles PR Consultant Howard Bragman Passes at 66 appeared first on Eric Schwartzman.

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw… The post Inside The SAP Global Brand Advocacy Program appeared first on Eric Schwartzman.

Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The… The post Social Media for Financial Services appeared first on Eric Schwartzman.

Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so.   It’s been… The post Top PR Firms Commit to Abide by Wikipedia Terms of Use appeared first on Eric Schwartzman.

Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business.   Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t… The post Enterprise Social Compliance Best Practices appeared first on Eric Schwartzman.

If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that’s unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome.” How can you include a disclaimer in a Facebook Like anyway?   The development is the latest in… The post Federal Judge Calls Social Media Disclaimers Unlawful appeared first on Eric Schwartzman.

The number of social media policy violations by employees has doubled over the last 16 months.  Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting… The post HOW TO: Document Social Media Policy Violations appeared first on Eric Schwartzman.

What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around how to use social media for marketing and what should be in their social media policies?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how… The post Impact of FDA Social Media Guidance on Pharmaceutical Digital Marketing appeared first on Eric Schwartzman.

How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.   State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the… The post Gun Politics Trigger Social Media Policy Failure appeared first on Eric Schwartzman.

In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler’s proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.   Topics discussed include: How could the concept of paid prioritization impact news media diversity Argument in favor of regulating ISPs… The post FCC Proposes to End Net Neutrality appeared first on Eric Schwartzman.

This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.… The post INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment appeared first on Eric Schwartzman.

Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.   In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been… The post Social Media in Higher Education appeared first on Eric Schwartzman.

Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the… The post HOW TO: Prevent a Social Media Crisis appeared first on Eric Schwartzman.

So you’re using social media for business. And sometimes customers and prospects actually notice.  But you can’t figure out how to scale engagement more consistently.  You need to get more people involved because on social networks, reach is a factor of engagement.  You’ve thought about getting your coworkers involved.   But they don’t all know… The post Social Media Education for Employees appeared first on Eric Schwartzman.

In this podcast, I talk to IBM fellow Jeff Jonas (@JeffJonas) about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.   Jeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally… The post Big Data Risks and Rewards appeared first on Eric Schwartzman.

Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy. A text transcript of our discussion is below.  Eric:  What is “socialstructing.”  … The post Inside the Institute of the Future with Marina Gorbis appeared first on Eric Schwartzman.

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage… The post Top 5 Things NOT to Share on Facebook appeared first on Eric Schwartzman.

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly… The post Social Media Marketing Training Programs at Intel appeared first on Eric Schwartzman.

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.   Whether you’re… The post Social Media Marketing at Dell appeared first on Eric Schwartzman.

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.   Topics discussed include:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the credibility of paid content Ethics of sponsored content and inconspicuous disclosures Use… The post Online Video Marketing with Grant Crowell appeared first on Eric Schwartzman.