Sinopsis
Podcasts
Episodios
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How to Pitch the Washington Post Editor Chet Rhodes
13/03/2006 Duración: 35minThis is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was… The post How to Pitch the Washington Post Editor Chet Rhodes appeared first on Eric Schwartzman.
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Public Relations Measurement with Katie Paine
04/03/2006This a conversations with Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and… The post Public Relations Measurement with Katie Paine appeared first on Eric Schwartzman.
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Media Relations and User Generated Content with J.D. Lasica
04/03/2006 Duración: 22minThis is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.… The post Media Relations and User Generated Content with J.D. Lasica appeared first on Eric Schwartzman.
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Startups Guide to PR with Francios Gossieaux
04/03/2006 Duración: 29minThis is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as… The post Startups Guide to PR with Francios Gossieaux appeared first on Eric Schwartzman.
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Media Relations in the Network Age with Dan Gillmor
03/03/2006 Duración: 25minThis is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of… The post Media Relations in the Network Age with Dan Gillmor appeared first on Eric Schwartzman.
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Public Relations Podcasters Panel
03/03/2006 Duración: 56minIn this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of… The post Public Relations Podcasters Panel appeared first on Eric Schwartzman.
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Best Company Blogs with Robert Scoble and Shel Israel
03/03/2006This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of… The post Best Company Blogs with Robert Scoble and Shel Israel appeared first on Eric Schwartzman.
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Social Media Management with Phil Gomes and Steve Rubel
27/02/2006This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he… The post Social Media Management with Phil Gomes and Steve Rubel appeared first on Eric Schwartzman.
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Club Promoter Ivan Kane Explains What Makes Cool
25/02/2006This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood” about what makes something cool. The secrets behind his success are insightful to marketing and public relations professionals tasked with launching destinations, products, brands or services to a young, elusive urban demographic. Ivan Kane,… The post Club Promoter Ivan Kane Explains What Makes Cool appeared first on Eric Schwartzman.
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Pioneering Online Public Relations with Elizabeth Albrycht
23/02/2006This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and PR. It was called the New Comm Forum. It was in… The post Pioneering Online Public Relations with Elizabeth Albrycht appeared first on Eric Schwartzman.
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Blogger BL Ochman on Blogging for Public Relations
13/02/2006This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing… The post Blogger BL Ochman on Blogging for Public Relations appeared first on Eric Schwartzman.
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Up Close with New Yorker Magazine Columnist Ken Auletta
11/02/2006 Duración: 28minThis is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact… The post Up Close with New Yorker Magazine Columnist Ken Auletta appeared first on Eric Schwartzman.
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The World’s Most Powerful Consumer Electronics Reporter
06/02/2006 Duración: 27minThis is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine calls “the most influential computer journalist” and who Rolling Stone calls “the most powerful columnist in technology.” I recorded this one-on-one interview with the… The post The World’s Most Powerful Consumer Electronics Reporter appeared first on Eric Schwartzman.
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Up Close with Open Source Evangelist with Doc Searls
26/01/2006Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization. The post Up Close with Open Source Evangelist with Doc Searls appeared first on Eric Schwartzman.
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State of Public Relations Panel
25/01/2006This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are: Judy Johnson, Executive Vice President Managing Director, Golin Harris Western Region, Bill Imada President, IW Group, Magdalena Beltran-del Olmo Vice President of Communications, California Wellness… The post State of Public Relations Panel appeared first on Eric Schwartzman.
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Up Close with Joe Hayashi of Yahoo! Podcasts
16/01/2006 Duración: 41minIn this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services. Photo by techlifeweb The post Up Close with Joe Hayashi of Yahoo! Podcasts appeared first on Eric Schwartzman.
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Dawn of Podcasting with Doug Kaye
20/12/2005Doug Kaye talks about his keynote at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals; impact on traditional media; Chris Matthews podcasting “Hard Ball”, bloggers; laying off people at New York Times and introduces blogs to the paper. IT Conversations infrastructure: network of multiple series,… The post Dawn of Podcasting with Doug Kaye appeared first on Eric Schwartzman.
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Up Close with San Francisco Chronicle Podcast Editor Marcus Chan
12/12/2005 Duración: 42minSan Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper’s podcasts, what types of print stories make the best podcasts, how the Hearst-owned newspaper is considering making its podcasts profitable, and where he sees the daily print news publishing industry headed in the age of blogs and… The post Up Close with San Francisco Chronicle Podcast Editor Marcus Chan appeared first on Eric Schwartzman.
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California Copyright Commission Panel
05/12/2005 Duración: 01h09minThis is an audio transcript of a panel on podcasting host by teh California Copyright Commission featuring: Antony Bruno of Billboard Magazine Bob Lefsetz of the Lefsetz Letter Attorney Kevin Koloff Attorney Josh Wattles 7:34 All about Podcasts: PodcastAlley.com; Podcast Expo; The CCC Board of Directors member Kevin Koloff is moderator for discussion; introduces Antony… The post California Copyright Commission Panel appeared first on Eric Schwartzman.
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Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers
28/11/2005 Duración: 55minThis was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA. SHOW NOTES 00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to… The post Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers appeared first on Eric Schwartzman.