On The Record...online Podcast

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years… The post How to Pitch Los Angeles Times Columnist Joel Stein appeared first on Eric Schwartzman.

This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how… The post How to Pitch Steve Lohr at The New York Times appeared first on Eric Schwartzman.

This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of… The post LA Podcasters Discuss Their Shows appeared first on Eric Schwartzman.

This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism.  If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social… The post How to Pitch Financial News to Reuters with Editor Martin Howell appeared first on Eric Schwartzman.

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services. He speaks candidly about crisis communications in the banking trade, the impact of Regulation Fair Disclosure on public relations, and how corporate scandals have affected the way he does his job. Alan Elias is senior… The post Inside Financial Services PR with Alan Elias of Washington Mutual appeared first on Eric Schwartzman.

This is an exclusive, uncut interview with Dan Irvin about his experience running automotive PR and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, and how technology has impacted his job. Dan Irvin is the director of corporate communications and public relations at Mitsubishi Motors North America.… The post Automotive Public Relations at Mitsubishi Motors appeared first on Eric Schwartzman.

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including… The post Crisis Communications at the Red Cross during Hurricane Katrina appeared first on Eric Schwartzman.

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony… The post Intro to Public Relations Agency Management with Tony Sapienza appeared first on Eric Schwartzman.

This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals.  Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist.  Murray received… The post Pitching the Wall Street Journal with Editor Matt Murray appeared first on Eric Schwartzman.

This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality. If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned… The post Inside Telecommunications PR with Verizon VP Eric Rabe appeared first on Eric Schwartzman.

This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me.  Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications… The post Media Training Deep Dive with Jim Cameron appeared first on Eric Schwartzman.

I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also… The post Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle appeared first on Eric Schwartzman.

This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice… The post Public Relations at the National Hockey League with Bernadette Mansur appeared first on Eric Schwartzman.

In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.… The post Pitching Broadcast News with CNN Anchor Ali Velshi appeared first on Eric Schwartzman.

Media relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media relations master class — Peter Himler goes deep into media relations best practices in the network age. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He was the… The post Media Relations Master Class with Peter Himler appeared first on Eric Schwartzman.

In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin… The post Public Relations Agency Management with Al Golin appeared first on Eric Schwartzman.

This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman… The post PR Life Experience From Burson-Marsteller Founder Harold Burson appeared first on Eric Schwartzman.

If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based… The post Pitching Hard News with CNN Anchor Renay San Miguel appeared first on Eric Schwartzman.

The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,… The post User Experience is the New PR with Jakob Nielsen appeared first on Eric Schwartzman.

This is a recording of a talk I gave on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter and definitely pre-Tik-Tok. I focused on blogs, podcasts and other web-related technologies and how can PR practitioners can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his… The post Digital PR Keynote for the PRSA Independant Practitioners Group appeared first on Eric Schwartzman.