On The Record...online Podcast

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony… The post Intro to Public Relations Agency Management with Tony Sapienza appeared first on Eric Schwartzman.