On The Record...online Podcast

Award season is fun when you’re young and single. I represented the Pussycat Dolls back in the day, escorting them on many a red carpet. But award campaigning has changed quite a bit since then, my guest Steven Gaydos explains in this exclusive interview about how entertainment PR people launch campaigns to improve their client’s… The post Award Season PR with Variety Editor Steven Gaydos appeared first on Eric Schwartzman.

This is an exclusive interview with Deadline Hollywood founder Nikki Finke about Academy Awards PR campaigns, Weinstein’s Oscar campaigning strategy and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources.  She used to be known as the “most feared, despised, and uncompromising journalist in Hollywood.” But Ronan… The post Academy Awards Campaigns with Deadline Hollywood Columnist Nikki Finke appeared first on Eric Schwartzman.

This is an exclusive interview I recorded with Billboard Editor Antony Bruno about the magazine’s digital transformation, what makes a successful PR pitch and what media outlets influence him.   Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games… The post How to Pitch Billboard Magazine with Antony Bruno appeared first on Eric Schwartzman.

Julian Myers shares entertainment PR lessons learned, managing client expectations and the role public relations agencies play in developing and pitching story ideas to reporters.   Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA… The post Marilyn Monroe and Celebrity Scandals with PR Legend Julian Myers appeared first on Eric Schwartzman.

This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu and yours truly discussing best practices for marketing a podcast. It was recorded at a special panel on podcasting at the Consumer Electronics Show in Las Vegas. SHOW NOTES: 6:04 –… The post How to Market a Podcast appeared first on Eric Schwartzman.

This is a really cool interview with music industry consultant, observer and journalist Geoff Mayfield talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales.  I represented Gracenote (formerly CDDB) and worked with Billboard to launch the first ever co branded… The post Pioneering Digital Music Charts in Billboard Magazine appeared first on Eric Schwartzman.

This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras and the rude awakening we all may be in for if we don’t archive their data storage appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also… The post Wearable Tech with HP VP Howard Taub appeared first on Eric Schwartzman.

This is an exclusive conversation I had with Brian Morrissey when he was reporter at Adweek about how digital advertising, ad tech trends, and what the future of advertising will look like which is very prescient. Much of what he speculated came true.  Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s… The post Disruption of Media Business with Digiday Editor Brian Morrissey appeared first on Eric Schwartzman.

In this exclusive, candid interview QD3 Chairman Quincy Jones, III and President Paul Campbell discuss the digital media entertainment business, social media marketing and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College… The post Inside the Early Digital Hip Hop Years with Quincy Jones III appeared first on Eric Schwartzman.

This is a fascinating, high-level conversation with CEO, Omnicom Digital Jonathan Nelson about the history of ad tech, open source software, managing digital creative and leveraging digital advertising and social media marketing tools and services.  This was recorded when Jonathan Nelson was CEO at  Organic, who’s pioneering work helped to make the Internet the dynamic… The post Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson appeared first on Eric Schwartzman.

In this candid interview with Emily Riley, CEO and Founder at Riley Strategic — which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst and public relations advisory services to client — she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an… The post Online Influencer Relations with Emily Riley appeared first on Eric Schwartzman.

This is a foundational briefing from reporter Dean Takahashi for anyone in the video game PR, console PR and PC game PR. If you want to get into public relations in the video game industry, this exclusive interview will bring you up to speed quickly on earned media best practices in this vertical. Before Venture… The post Video Game Public Relations Primer with Dean Takahashi of Venture Beat appeared first on Eric Schwartzman.

In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing a podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist… The post Podcast Audience Measurement and Valuation with Ron Bloom appeared first on Eric Schwartzman.

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on… The post Podcast Measurement Best Practices with Larry Gerbrandt from Nielsen appeared first on Eric Schwartzman.

David Sifry is VP, Center for Technology and Society at Anti-Defamation. But he used to be the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting metrics, and RSS advertising. David Sifry is a serial entrepreneur with more than 30 years of software… The post Podcast Audience Metrics with David Sifry appeared first on Eric Schwartzman.

Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation… The post Measuring Digital Media at the Audit Bureau of Circulations appeared first on Eric Schwartzman.

Michael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution.  This is a conversation I had with him when he was at Hearst Interactive Media about podcast advertising and podcast measurement.  When he was at VP with Hearst… The post Podcast Advertising and Measurement with Michael Dunn appeared first on Eric Schwartzman.

Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote… The post Podcast Measurement with Pete Blackshaw at Nielsen appeared first on Eric Schwartzman.

Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg… The post Podcast Advertising Deep Dive with Gregory Galant appeared first on Eric Schwartzman.

This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising. Rick was responsible for… The post Podcast Measurement with Google Ventures Partner Rick Klau appeared first on Eric Schwartzman.