On The Record...online Podcast

Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account.   Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by… The post What it Takes to Manage Microsoft’s Reputation appeared first on Eric Schwartzman.

Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the… The post Building a Global PR Firm with Weber Shandwick Founder Larry Weber appeared first on Eric Schwartzman.

In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.   Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and… The post The Digital Transformation of the World Bank with Edith Wilson appeared first on Eric Schwartzman.

In this exclusive interview, US President George W. Bush’s director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war and the challenges of publicizing unpopular US foreign policies abroad. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan.  Previously,… The post Public Affairs in the White House with Communications Director Karen Hughes appeared first on Eric Schwartzman.

Kami Huyse talks about the value of social media monitoring, what goes into launching and maintaining a successful conference blog and exactly why social media could be a panacea for improving organizational communications.   Kami Huyse is digitally savvy public relations executive based in San Antonio, Texas where she is the president of a boutique… The post Value of Social Media Monitoring with Kami Huyse appeared first on Eric Schwartzman.

Social media ethics, or why how you do business is more important than the business you do is the topic is this exclusive interview with Dov Seidman. Dov Seidman is the author of the new book “How” which explains why “how” we do anything means everything in business. He created his highly successful company LRN… The post Social Media Ethics with Dov Seidman appeared first on Eric Schwartzman.

Business reporter Joseph Weber tells the story of how and why some press releases or pitches from a PR people become articles and others don’t in this media relations deep dive about the future of print journalism in the network age. Joseph Weber was chief of correspondents for BusinessWeek, based in Chicago. Previously, he was Chicago… The post What Makes News with Business Reporter Joseph Weber appeared first on Eric Schwartzman.

James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of advertising. SHOW NOTES: 05:00 – Spanfeller describes his role at Forbes.com and his history in print magazines and… The post Digital Marketing Advice from Forbes CEO James Spanfeller appeared first on Eric Schwartzman.

David Carr talks about the rise blogging, online influencers and reinventing the newspaper industry. He has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, “The Media Equation” appears in the Monday Business section of the New York Times, highlighting the latest news as it… The post Covering the Media Business with New York Times Columnist David Carr appeared first on Eric Schwartzman.

Paul Gillin talks about B2B online influencers. What motivates them, what they value and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful… The post Understanding B2B Online Influencers with Paul Gillin appeared first on Eric Schwartzman.

Jimmy Guterman, NewCo Executive Editor, talks about the rise of social and conversational marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on social media privacy, online etiquette and more. Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant.… The post Digital Transformation with HBR Editor Jimmy Guterman appeared first on Eric Schwartzman.

Dave Friedman talks about the relationship between digital and traditional media, digital marketing communications and journalism. Throughout his career, Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer. Friedman… The post Digital Marketing Communications Best Practices with Dave Friedman appeared first on Eric Schwartzman.

Stowe Boyd reveals his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.… The post Social Media Ethics with Stowe Boyd appeared first on Eric Schwartzman.

David Greising shares his thoughts on the sale of Tribune, the economic future of the news business and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon… The post Disclosing the Tribune Acquisition with David Greising appeared first on Eric Schwartzman.

Senior Media Management at the World Economic Forum with Matthias Lufkens goes deep into why key nations slip in the rankings, the impact of marketing information technology on the Davos gathering and the use of the social media monitoring to gage trending news and information.   SHOW NOTES:   05:31 – Lufkens discusses the World… The post Social Media Management at the World Economic Forum with Matthias Lufkens appeared first on Eric Schwartzman.

Jeanette Gibson, Social Media & Digital Marketing Executive, goes on the record to discuss Cisco’s online newsroom, internet first and social media management strategies. SHOW NOTES: 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media explosion. 06:39… The post Social Media Management at Cisco with Jeanette Gibson appeared first on Eric Schwartzman.

This is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick Here’s part 1. They discuss the challenges… The post Social Media Marketing Masters Panel [Part 2] appeared first on Eric Schwartzman.

This is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,… The post Social Media Marketing Masters Panel [Part 1] appeared first on Eric Schwartzman.

Just as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A listers and the history of the motion picture premier.   After a stint with public relations company Alan… The post Legendary Entertainment Publicist Warren Cowan Shares Hollywood PR Stories appeared first on Eric Schwartzman.

Anne Thompson share how studios campaign for Oscar nominations and how online buzz influences the nominations.   In my entertainment PR days, I walked many red carpets during awards season. In this interview, deputy film editor of The Hollywood Reporter, Anne Thompson, who writes the weekly film industry column “Risky Business,” which is globally syndicated by… The post Awards Campaigns with Hollywood Reporter Editor Anne Thompson appeared first on Eric Schwartzman.