On The Record...online Podcast

Editor of PR Week, Keith O’Brien talks about covering the PR industry and how to get your trade news featured.   Keith O’Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, website, PR, conference and events.   Show Notes: 5:08 – O’Brien discusses the elements… The post Pitching Trade News to PR Week appeared first on Eric Schwartzman.

Associate editor for NPR’s All Things Considered, Carol Klinger shares how she chooses guests for the show. Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close… The post How to Book Guests on NPR’s “All Things Considered” with Carol Klinger appeared first on Eric Schwartzman.

Every public relations consultant needs should take a basic SEO training course. Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimization consulting. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding… The post SEO Russell Wright Teaches Keyword Theming appeared first on Eric Schwartzman.

Editor-in-Chief of PR Tactics & Strategist John Elsasser explains the mission of PRSA’s publications, what he covers and how technology has changes his process and focus. John Elsasser is the Editor-in-Chief for PRSA’s award-winning monthly newspaper, PR Tactics.  The publication provides PR professionals with practical how-to information that will help improve their job performance and… The post Pitching Stories to PR Tactics & Strategist Editor-in-Chief John Elsasser appeared first on Eric Schwartzman.

This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr.  Carr wrote The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also worked as a general assignment reporter in the Culture section… The post New York Times Media Business Columnist David Carr on the Rise of Social Media appeared first on Eric Schwartzman.

The challenges of effective, efficient PR agency management PRSA Fellow Ira Yellen. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America… The post PR Agency Management Deep Dive with PRSA Fellow Ira Yellen appeared first on Eric Schwartzman.

BusinessWeek computers department editor Spencer Ante goes On the Record…Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States.  Show notes: 4:54 – Ante details a typical day at the office. 6:17 – Ante on his new book recently… The post Basics of Pitching Company News with Veteran Journalist Spencer Ante appeared first on Eric Schwartzman.

San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut to discuss the personality of their newspaper’s opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. Show notes: 4:03 – Marshman on her… The post Pitching Stories to Opinion Page Journalists appeared first on Eric Schwartzman.

This is an excerpt from a Social Media Training Workshop I led at the Strategic Media Relations Conference & Workshop in Singapore. This particular audio recording is about podcasting. The session was attended by government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. SchI talked about  podcasts of Disneyland, Ecast,… The post Social Media Public Relations Training in Singapore appeared first on Eric Schwartzman.

Coca Cola Director of Communications Ray Crockett shares about the adoption of social media management, challenges facing the company’s corporate communications strategy and the secrets of successful public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s… The post Managing Public Relations at Coca Cola with Ray Crockett appeared first on Eric Schwartzman.

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social… The post Forrester Analyst and Groundswell Co-author Josh Bernoff appeared first on Eric Schwartzman.

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team… The post Managing Public Relations at Cisco with Maureen Kasper appeared first on Eric Schwartzman.

BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.   3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –… The post Pitching Company News to Business Journalists with Jon Fine appeared first on Eric Schwartzman.

Slate reporter Chris Wilson — author of “The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy” — reveals the dirty little secret about the mythical wisdom of the crowd that never materialized. Show notes: 4:55 – Wilson shares his secret about user-generated content websites that is little known among the… The post Debunking the Wisdom of the Crowds Myth with Slate Reporter Chris Wilson appeared first on Eric Schwartzman.

VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts.   Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and… The post Marketing through Podcasts with Disneyland VP Duncan Wardle appeared first on Eric Schwartzman.

CEO of TopRank Online Marketing Lee Odden provides a free SEO training course in this exclusive podcast.   This PR podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales… The post SEO Training Deep Dive with Lee Odden appeared first on Eric Schwartzman.

Harvard Scholar Kevin Lewis — who’s study on friendships on Facebook was featured on page A1 of the New York Times — discusses the background on his research. Photo by Duy Pham on Unsplash The post Are Facebook Friendships Real? appeared first on Eric Schwartzman.

Public relations consulting firm leader and President of MGA Communication Jeff Julin on his role as Chairman of the Public Relations Society of America (PRSA). This public relations podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Jeff Julin is the Chairman of the Public Relations Society of America. Mr. Julin… The post PRSA Chairman Jeff Julin Shares His Vision for His Term appeared first on Eric Schwartzman.

General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Farrington is principal advisor… The post Globalization and PR with CIPR Director Colin Farrington appeared first on Eric Schwartzman.

Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Josh Hallett is internationally recognized as… The post Deep Dive with Social Media Marketing Master Josh Hallett appeared first on Eric Schwartzman.