On The Record...online Podcast

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on… The post Podcast Measurement Best Practices with Larry Gerbrandt from Nielsen appeared first on Eric Schwartzman.