On The Record...online Podcast

Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation… The post Measuring Digital Media at the Audit Bureau of Circulations appeared first on Eric Schwartzman.