On The Record...online Podcast

The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit those types of investments direct to consumers.   If you wanted to raise money for a business, there was a mountain of paperwork you had to… The post Crowdfunding Takes Giant Leap Forward appeared first on Eric Schwartzman.

This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled:   Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today’s fast moving search and social Web, content flows… The post Optimize Your Content Marketing with Lee Odden appeared first on Eric Schwartzman.

This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best… The post State of Sponsored Content with Steve Rubel appeared first on Eric Schwartzman.

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. … The post Media Monitoring with Salesforce Marketing Cloud appeared first on Eric Schwartzman.

Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising… The post Social HR: Finding Job Candidates Online appeared first on Eric Schwartzman.

Do you know your legal rights to privacy on social media?   What about your social media privacy rights as an employee?    If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them?   If you’re not clear on personal privacy law and social media,… The post HOW TO: Protect Your Privacy Rights on Social Media appeared first on Eric Schwartzman.

Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast.   We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting… The post Does HR Get Social Media? appeared first on Eric Schwartzman.

News and social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,… The post Media Monitoring with Feedly appeared first on Eric Schwartzman.

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on… The post Social Local Mobile Recruiting at Sodexo appeared first on Eric Schwartzman.

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.   Topics discussed include:   Legal risks of identifying and screening candidates with… The post Social Media for Recruiting appeared first on Eric Schwartzman.

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re… The post Social Media Monitoring with Netvibes appeared first on Eric Schwartzman.

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing… The post SEC Ruling on Social Media with Glen Gilmore appeared first on Eric Schwartzman.

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I… The post B2B Social Media Panel at Social Media Club L.A. appeared first on Eric Schwartzman.

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare… The post Mayo Clinic Lawyer Explains HIPAA and Social Media appeared first on Eric Schwartzman.

  Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris. The post Le Web Wrap Up Report appeared first on Eric Schwartzman.

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media.  This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor.  Transcript: Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social… The post Social Pros Podcast with Jay Baer appeared first on Eric Schwartzman.

I’ve updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in… The post Why Your Social Media Policy May Be Illegal appeared first on Eric Schwartzman.

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense… The post Auto Industry Bailout PR at GM appeared first on Eric Schwartzman.

If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you.   You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this… The post B2B Growth Marketing and Lead Generation on Linkedin appeared first on Eric Schwartzman.

It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money.  And that much IS true. But with the savings comes the risk and stress of fending for… The post Why AirBNB is Too Risky appeared first on Eric Schwartzman.