On The Record...online Podcast

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing.   Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social… The post Facebook Marketing Update appeared first on Eric Schwartzman.

Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you’re marketing to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get the major take aways and social marketing insights that… The post Social Marketing Insights from Paris appeared first on Eric Schwartzman.

Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses we some companies install a social media blocker on their employee’s computers, web security, email security… The post Blocking Access to Social Media appeared first on Eric Schwartzman.

One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was… The post HOW TO: Find Online Influencers appeared first on Eric Schwartzman.

This is a recording of the closing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.   Social Media Week Keynote Topics: How are B2Bs using social media differently from B2Cs? What… The post Social Media Week Closing Keynote appeared first on Eric Schwartzman.

Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect… The post Le Web Conference Preview appeared first on Eric Schwartzman.

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her… The post Shira Lazar’s Online Media Empire appeared first on Eric Schwartzman.

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. … The post Social Tips and Netiquette Rules with Philip Galanes appeared first on Eric Schwartzman.

In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.   Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5… The post Social Media in Berlin appeared first on Eric Schwartzman.

How do you find and retain the best WordPress Designers?   WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains… The post HOW TO: Pick the Best WordPress Designer appeared first on Eric Schwartzman.

What is the future of elearning?   How do you design online training courses?   How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has… The post HOW TO: Create Online Training Courses appeared first on Eric Schwartzman.

Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report. These blogger statistics revealed provide… The post Blogging Statistics Research from Technorati appeared first on Eric Schwartzman.

What’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence.   Klout’s API had 2 billion calls… The post The Science of Increasing Your Online Influencer Score appeared first on Eric Schwartzman.

If you’re interested in tech news, you’re going to find this very interesting. If you’re a media relations professional who works in tech, you’ve just hit the mother lode. In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality,… The post Kara Swisher on Murdoch, Huffington and Pogue appeared first on Eric Schwartzman.

How to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares?  Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself… The post HOW TO: Master Social Media Engagement with Chris Brogan appeared first on Eric Schwartzman.

Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings. Last month a Chinese start-up that uses illicit SEO tactics… The post How Black Hat SEOs Game Google Search appeared first on Eric Schwartzman.

The best shares aren’t random.  There is a method behind the madness.   Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none?   When is the best time to post on social media,… The post How to Make a Facebook Posts Go Viral appeared first on Eric Schwartzman.

Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer… The post HOW TO: Sell the ROI of Social Customer Service appeared first on Eric Schwartzman.

Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it.   Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid search, to display advertising, to social media, to email,… The post Google Analytics Deep Dive with Justin Cutroni – Part 2 appeared first on Eric Schwartzman.

Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch?   If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote… The post HOW TO: Build a Mobile App appeared first on Eric Schwartzman.