On The Record...online Podcast

Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for.   Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google.   In part one of our two part series, Justin talks about his favorite reports for… The post Google Analytics Deep Dive with Justin Cutroni – Part 1 appeared first on Eric Schwartzman.

Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information.   How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous… The post Overcoming Digital Illiteracy at Work appeared first on Eric Schwartzman.

When’s the best time to Facebook?  When’s the best time to tweet?    If you’re a marketer, it’s something you’ve probably wondered more than once. Until now, there has been very little research conducted to answer that question. In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella… The post When to Facebook, When to Tweet appeared first on Eric Schwartzman.

This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.   It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%… The post B2B Digital Marketing Keynote Highlights appeared first on Eric Schwartzman.

Managing online communities isn’t always all it’s cracked up to be.  Sometimes, things go a little sideways. That’s just what happened to me.   I have always been impressed with Rachel Happe’s deep subject-matter expertise in the area of online community management.    She has invested a great deal of time and energy thinking about… The post Managing Online Communities with Rachel Happe appeared first on Eric Schwartzman.

B2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may… The post B2B Social Media Podcast – Episode 8 appeared first on Eric Schwartzman.

Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own?  How should marketers approach this type of scenario?   And what mobile marketing trends should advertisers be paying attention to? And what about the user interface?  … The post Mobile Marketing Strategy – Part Two appeared first on Eric Schwartzman.

Mobile search volume is growing exponentially.  In 2009, there were around a billion monthly searches being made from mobile devices.   Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within… The post Mobile Search Strategy – Part One appeared first on Eric Schwartzman.

Social marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time.  Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations… The post Digital Marketing Research for Reputation Management at Amway appeared first on Eric Schwartzman.

I know what you’re thinking.  Private social networks for internal communications are stupid.   Be open.  Right? But there are plenty of situations where internal social networks actually makes a heck of a lot of sense. Think about it.   Today, we use activity streams on social networks for marketing, sales and customer service.  … The post Private Social Networks for Internal Communications appeared first on Eric Schwartzman.

B2B social media items discussed:  Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful.   Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular)… The post B2B Social Media Podcast – Episode 7 appeared first on Eric Schwartzman.

Linkedin launches crowdsourced news aggregation service, Forrester predicts B2B spending to rise 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of Social Media B2B and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers.   B2B Discussion Items: Linkedin Launches a Social Aggregated News Service… The post B2B Social Media Podcast – Episode 6 appeared first on Eric Schwartzman.

When every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems. The post Haiti Emergency Communications: 3 Lessons from the Epicenter appeared first on Eric Schwartzman.

Social media travel marketing has become more important to the hospitality industry, and the public relations firms serving it, since the economic downturn hit the travel industry in 2008.   Social media PR in particular is also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals in… The post Social Media Marketing Travel in Recession appeared first on Eric Schwartzman.

In this Episode: Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent… The post B2B Social Media Podcast – Episode 5 appeared first on Eric Schwartzman.

B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online.   In this Episode: A surge in LinkedIn integration by B2B membership… The post B2B Social Media Podcast – Episode 4 appeared first on Eric Schwartzman.

Social media advocacy and social media activism are having tremendous impact on the national debate surrounding healthcare reform, with AARP serving as a case study for efforts to shape public policy in the age of web 2.0 advocacy. Paul Anderson, vice president for Communications Strategy and Public Outreach at AARP reports on fast-growing social media… The post Social Media Advocacy Shapes AARP Healthcare Reform Outreach appeared first on Eric Schwartzman.

B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: FIR Live with Shel Holtz and Neville Hobson is… The post B2B Social Media Podcast – Episode 3 appeared first on Eric Schwartzman.

Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.   In this episode…   Alibaba has invested in $4.5… The post B2B Social Media Podcast – Episode 2 appeared first on Eric Schwartzman.

B2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.   The post B2B Social Media Podcast – Episode 1 appeared first on Eric Schwartzman.