On The Record...online Podcast

Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer… The post HOW TO: Sell the ROI of Social Customer Service appeared first on Eric Schwartzman.