On The Record...online Podcast

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision), about why PRSA formed the Measurement Working Group, social media monitoring and the never ending controversy over advertising value equivalency (AVEs).   Weiner will present a session at the PRSA International Conference entitled “Proving the Value of Public Relations,” and was a member… The post Public Relations Measurement with PRIME Research CEO Mark Weiner appeared first on Eric Schwartzman.