On The Record...online Podcast
Word of Mouth Marketing with New York Times Director Jeffrey Graham
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Sinopsis
New York Times Executive Director of Customer Insight Jeffrey Graham talks about word of mouth marketing, rumor control, the wisdom of the crowd and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing.… The post Word of Mouth Marketing with New York Times Director Jeffrey Graham appeared first on Eric Schwartzman.