On The Record...online Podcast

Using press release services to get company news picked up by the media is among the most misunderstood public relations tactics. In this exclusive interview, PR Newswire COO David Armon explains how paid newswire work, what they can and can’t do and when you should and shouldn’t use them. David Armon is a former wire… The post Sending Press Releases Out with PR Newswire Chief David Armon appeared first on Eric Schwartzman.