One More Question

Highlights from the conversation:We have to give a shit. And our employees have to give a shit about the things we give a shit aboutAny great brand is a convergence of both functional and emotional componentsWhen everybody's going heavily into their data, it leaves space for a really good storyYou’re not for all. Generalisation isn't doing anybody any favoursBe super specific about what's important to you and who you serve, because that can be a gamechangerI drive a lot of motivation from what I want to change, what I'm frustrated with, or angry atMore about KarinUnder 15% of global executive creative agency leaders are women — Karin Fyhrie is one of them. She confidently steers Top 50 brands, globally renowned cultural institutions, and market-leading start-ups into the future, thanks to her unconventional path. Over two decades, she’s evolved as quickly as the industry has, building a uniquely diverse perspective as expansive as the word ‘design’ has become thanks to tenures at COLLINS, IDEO, Google Creativ