Business Creators Radio Show With Adam Hommey

A brand is a series of promises between you and your customers, so a brand needs a clear, established understanding of its foundational makeup. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Brand expert, […] The post Building Brand Equity, With Kyle Duford first appeared on Business Creators Radio Show with Adam Hommey.