Hitting The Mark

Fabian:Welcome to the show, Max.Max:Thanks for having me. So excited to be here.Fabian:Yeah, I'm thrilled to have you. Let's talk about your journey a little bit. Together with your mother, you were running a family jewelry business, I guess if we can still call it, named Awe Inspired. It's a brand focused on self-empowerment. Your goddess coin necklaces have been worn on red carpets and Netflix shows, on the front lines of protests, and the front page of People Magazine, and of course on stage at Coachella. So anyone from Madonna to Tyra Banks and Sarah Silverman, it seems like you hit the pulse across a huge spectrum of women. Celebrating diversity, intersectional feminism, and social justice are at the core of your brand. 20%, and let me say that again, 20% of all proceeds benefit charity partners working towards women overcoming adversity. Tell us a bit of the story behind the brand. Did you and your mother join forces early on with this venture? Did you come in later on? How did it all start? Take us on