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Highlights from the conversationThe most successful relationships we have are the ones where the internal team have done the work to prime the key decision makers with what to expectThat's where balance is really crucial – we can support them and give them all the ammo needed. But at the end of the day [we need] their expertise for those crucial conversationsAs there's more access to design, [maybe] not designing is going to be differentiatedSome people just want to be part of some of the conversations along the way Part of it is figuring it out along the way. You find a rhythm or your stride a little bit into the processThere's only so much that we can do if your CEO has worked with his executive team for years. He's going to trust them way more than someone who's just come in More about BrentBrent Couchman is a graphic designer, creative director, and founder at Moniker, a brand design studio based in San Francisco.Moniker works with an international team that focuses on connecting future-thinking brands to