Hitting The Mark

Fabian Geyrhalter:Welcome to the show, Jeremy.Jeremy Parker:So great to be here.Fabian Geyrhalter:Great to have you. So, the majority of my guests come on to the show because I reached out to them. I have read about their companies, and I wanted to have them share their story on my show. But I also get bombarded with inquiries of PR firms and I usually just delete them because I cannot reply to each and every one of them. Yet, every now and then an inquiry comes my way, and I immediately accept and that was the case with you, Jeremy. So, someone from your team reached out and it was an easy sell.I wrote a book titled Bigger Than This: How to Turn Any Venture Into an Admired Brand a few years ago, and I studied brands that were selling commodity products, yet people went crazy over them. And there was no big innovation on the product level, but there was extraordinary differentiation on the brand level. One of the case studies in the book is Poppin, who entered the very boring office product, Market. So, think