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My Email List Is Too Expensive For The Return. Is It Worth Consolidating?

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Sinopsis

Morr asks me a question I haven't gotten before: his list is growing too fast—faster than the return he's getting. Should he consolidate the list? I give my recommendations. Do you have a question about email marketing? Record your question at http://www.askpat.com/. Thanks to our sponsor for today's show, AWeber. Go to http://www.aweber.com/askpat for more information.