Coffee With Closers

We all know the words we choose to use matter, but just how important are the words we choose? On this episode, Eric Forney and Michael Bounds dive into how words shape the way the person listening to you feels about the conversation, and how to pick words that help you get certain desired outcomes.  They discuss how powerful it is to ask people to imagine scenarios, and how incorporating future promise about a home is so invaluable as a Realtor.  Eric shares how he has learned to use "I assume" in conversation with someone to get the truth out of them.  Michael explains the similarities between staging a home and framing your conversation with appealing words.  They conclude that you can have the exact same conversation with different words and have a different outcome based on the words you choose.