Managing Marketing

Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and New Business Director at DDB Group Australia and to her new role at DDB as the Global Head of Marketing. She shares the lessons she has learned transitioning from cadet journalist to global head of marketing for an agency brand she is clearly passionate about.