One More Question

Highlights from the conversation[On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinkingIt means something. They work their asses off for a purpose, and that logo signifies the purpose.We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honestyDesign is about goods and about capitalism, there is no doubt about that[On doing what’s best for a brand] People change, but the company stays. So it's not about your personal tasteDesign [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain wayMore about RejaneRejane is an award-winning designer with a history of iconic work. She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and h