Wavebreak Podcast: Grow Your Shopify Store
The Current State of Paid Social: July 2021
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:47:31
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Sinopsis
Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update. My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands.He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4.And before we get into the interview, I also cover a legal update to SMS that went into effect last week in Florida.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLilo SocialLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly