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Highlights from the conversation:Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's mindsWhere you really start to feel the compound effect of brand [is] 12-18 months down the lineIt really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that thresholdThe only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the outputI didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultantThe power of consistency, and just going at something and tackling it, again and again, can produce value More about JackJack spent 10 years working in corporate advertising in NYC as a graphic designer f