Managing Marketing

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say....