Super Fans Podcast With Purdeep Sangha

Most business owners spend a lot of money on marketing to the wrong people. Yes, you need new buyers to stay in business. But the problem with marketing to new people is you can never be sure they're the right people. Half of your marketing dollars are wasted. That means you're spending twice as much as you have to for every sale they bring in. It's a necessary evil. And if you're like most businesses out there, you're spending a lot of your marketing dollars on people who will never buy from you. What if I told you there was a group of people who were way more likely to convert based on your marketing? What if spending a dollar on advertising to them was twice as effective as any other ad spent you're investing? Would you want to know who these people are? Listen to this week's episode and discover the secret of where most marketing departments are dropping the ball, and what you can do to change that.