Super Fans Podcast With Purdeep Sangha

Everybody's freaking out over customer data.   From Facebook to Wells Fargo to Experian, data leaks seem to be on the minds of the public. And rightly so.   But, is the answer to simply avoid collecting data on your clients and customers at all? Of course not. So, what's the answer?   This week, we show all the ways how customer data can be a goldmine for your business. But, like any goldmine, it must be protected.   So, what data should you be collecting? How should you be using it to create more Super Fans? And what precautions should you be taking to keep them as Super Fans?   We cover all that and more in this week's podcast.