Build

How many times have you and your team spent countless hours building, bug fixing, finally releasing a new feature only to hear feedback from a customer that it’s not what they wanted?   Or worse, they don’t say anything…   Why?   Because they aren’t even using the new feature!   Back to the drawing board…   Yet again it again takes weeks or months to build and tweak and nothing changes. You just keep missing the target, asking for more time, money, and resources.   But it doesn’t help, and people just end up burning out building the wrong thing.   What if I told you that the problem in your product development process is that you are spending too much time, money, and resources and need to cut back?   OK, I’ll give you a minute to shake your head at me...   Sometimes when we have too much it causes us to go in a lot of different directions. Or worse no direction at all because we’re stuck in a decision deadlock!   We lose sight of our customers and end up building just for the sake of building, thinking that