Build

One of the reasons people don’t like pitching is because they feel like they have to be someone else. They have to abandon their personality, get into character, and speak in a way they normally wouldn’t in order to impress a colleague, customer, or investor.   However, people on the receiving end of the pitch are going to see through and disengage quickly. A sales-y pitch is one that isn’t rehearsed and the person pitching hasn’t taken the time to figure out how to engage their audience.   What we don’t realize is that we don’t need to change who we are or how we speak to engage audiences. Many of us are already practicing a powerful pitching technique in our everyday lives, storytelling. And when we deliver stories in a conversational approach we come off as clear and authentic.   But we may still be opposed to starting a pitch with a story. We worry about it being too long or short, and the theme and details resonating with the audience.   Well in today’s Build episode, Marie Perruchet author of One Perfe