Build

You might have used products that just get the job done. (Think Excel.) They compete with similar products on features, cost, and other mechanics. The problem is, these products become commodities and can lose their users to competition in a heartbeat.  Meanwhile, there are standout products that are heralded as works of art. They inspire people and change lives, and consumers stick with these brands for a long time thanks to a glue called love. Most of us want to make amazing products and are looking for that je ne sais quoi to take it to the next level: Why do Apple and Nike stores continue to make money during retail recessions? What do the Jony Ive’s and Tom Gruber’s of the world know that we don’t? And when we hear that our products need to “delight” the user, what does “delight” really mean? Today on FemgineerTV we’re going to talk about the balance of science and art that goes into amazing design and discuss the building process behind products that delight users every single time. To help us out I’ve