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We all want customers to crave the products we build. Next, we want them to spread the word, because WOM (word-of-mouth) marketing is THE strongest and most authentic for your product.  WOM is a testimonial delivered from one customer to another. The customer spreading the word cares about helping the other person out and is willing to vouch for the product based on benefits they’ve personally experienced.  These days, most customer-to-customer testimonials live on the internet through social media, forums, forwarded emails, and other online communities.  They also live on Product Hunt, TechCrunch’s Best New Startup of 2014. Product Hunt is an online community where members submit and vote up the best new tech products. A simple upvote arrow is the site’s distilled version of word of mouth, and highly recommended products float to the top of the site and get an influx of visitors. According to TechCrunch, Product Hunt is “taking the industry by storm as founders, investors, early adopters and other tech enthu