Predictable Prospecting's Podcast

Today’s guest is Patty Laushman, founder of  Revenue Catapult and an expert at helping B2B companies create a sales process that puts their products in front of the prospects who need it the most. She’s here today to dispel the myth that salespeople can’t write good messaging, explain how a successful email marketing campaign will have your prospect excited to continue the conversation over the phone, and how she got started in the B2B market. This episode is a must-listen for any sales professional who wants to streamline their email engine and find a process that works! Episode Highlights: Patti’s introduction to working with the top of the sales funnel Why salespeople shouldn’t back down from the challenge of writing compelling messages Benefits versus features in sales messaging “Warming up the chill” using email marketing Resources: Revenue Catapult Connect with Patty Laushman on Linkedin Quotes/Tweets: “If you are focused on a niche you can craft a compelling message there. As long as the market act