Predictable Prospecting's Podcast

On this episode, I’m interviewed by my longtime friend and colleague Gabriel Padva. Gabriel is the founder and principal consultant at 30,000 FT Strategies, a company that focuses on helping companies communicate with their prospects. He is also a CRO at Revenue Accelerator Inc. We go in-depth into the role of the sales development rep, including how to hire them, train them, and promote them into upper management positions. We also discuss the do’s and don’ts of cold emailing, my must-have tools, and the best sales advice I’ve ever gotten. Episode Highlights: Marylou’s process for identifying new prospects and driving sales Why is sales team specialization important? The evolution of the SDR Client metrics Understanding the ideal account profile Building your list Is the phone still relevant for the SDR? How to work the internal referral system Hiring the best SDR: References, interviews, and skill tests Critical KPI’s The do’s and don’ts of crafting cold messaging Must-have technology tools of 2016 The be