Predictable Prospecting's Podcast

Recent studies have shown salespeople fail to make quotas when they don’t have the knowledge of their product to have a value-adding conversation with their clients. Where does this gap come from, and how can we close it to connect with our prospects? Today’s guest is Max Traylor, a marketing consultant who specializes in sales enablement. We discuss how to best close the gap between marketing and sales, why millennials don’t trust the internet, and how to best personalize your sales content to target the prospects who matter the most.   Episode Highlights: Introducing Max Traylor What are the biggest obstacles for sales professionals to overcome? The gap between marketing and sales Why millennials prefer speaking to sales reps over researching on the Internet The technology gap in sales Knowledge is power: Learning to close the gaps Defining and tweaking the buyer persona Personalizing sales content on a small and large scale Targeting at the top of the pipeline What’s next for Max Traylor? Working on three